Adam holds several professional skillsets within design, with a focus in logo and ad design as well as brand strategy.

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Paul Rand           

"The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with.

The new becomes threatening, the old reassuring."

Inspirations: Verdy, Chris Do, Paul Rand

I have always had a strong fascination with tour posters for music. With this case study, I wanted to make a unique, yet simple and legible design. 

Drawing inspiration from older posters from Led Zeppelin, Pink Floyd and others, mixed with my own style, I came up with this poster for a mock band.

   
    

Luxury clothing companies have always stood out to me for the way they brand themselves. Each company tends to display a distinctive style in which they advertise their brand.

For me, Yves Saint Laurent has always stood out as a brand because of their elegance and simplicity, while at the same time, effectively displaying their luxury status in the fashion world.

For this case study, I decided to make a free hand sketch advertisement for the brand. Sitting above their clean logo is a “sloppy” drawing that brings a sense of connection between the brand and Paris, France.